White-label for Agencies
Reseller program for SEO and marketing agencies. Wholesale pricing on every Ankore service, fully white-labeled deliverables, and a dedicated agency portal - so you can offer client-grade link building without building a fulfillment team.
Most agencies hit the same ceiling: clients want SEO, SEO needs links, and building an in-house outreach team is a 9-month commitment with hiring risk, capacity volatility, and a cost structure that does not flex when client load shifts. White-labeling is the obvious answer, but the white-label market is full of vendors who churn the same low-quality placements through every reseller.
We treat agencies as a separate, premium operating tier. Wholesale pricing is real (30-40% off retail across every service), reports ship under your branding with no Ankore footprint, and our outreach pods are rotated so your clients are not landing on the same publishers as our retail customers in the same month.
The deeper benefit is operational. You get to scope client engagements without worrying about fulfillment capacity, your gross margins look like a SaaS business instead of a services business, and your team focuses on strategy, account management, and reporting - the high-leverage work clients are actually paying for.
From your brief to a live, indexed link
Anchors planned, authority compounding
Safe anchor distribution
Exact-match stays in safe bands - branded and partial carry the weight, so the campaign math holds at month six instead of tripping a filter.
- Branded45%
- Partial match28%
- Topical phrase14%
- Naked URL13%
- Exact match3%
Built to compound
Clean links don’t spike and fade - they accrue. A representative shape of organic authority across a 12-month engagement.
Relative organic authority · months 1-12
Is this the right fit?
We are deliberate about who we take on - it is how the quality bar holds.
- SEO agencies adding link building to existing client engagements
- Marketing agencies expanding into SEO without a fulfillment team
- Independent SEO consultants with a client book wanting wholesale margins
- Agencies seasonally over-capacity needing fulfillment elasticity
- One-time pass-throughs (we vet for genuine agency operation, not arbitrage)
- Agencies wanting to white-label our brand identity (we offer wholesale, not co-branding)
- Tiny shops with one occasional link order per quarter (not enough volume to justify the relationship)
- Anyone expecting us to also handle their client's strategy and account management
See exactly what shipped
Every placement lands in a shared workspace with the host, DR, traffic, the anchor used, and indexing status - plus a 12-month replacement watch.
Every deliverable is fully white-labeled. We never appear to your clients in any form.
- Branded reports under your agency identity (template library you customize)
- Live URL deliverables formatted as agency-branded portfolio entries
- Anchor distribution audits ready to be shipped under your agency report
- Agency portal access (Pro+ tier) - client-by-client order management and aggregated reporting
- Dedicated account manager (Plus tier) who joins your client calls as a 'team member' if needed
What's included
Every engagement ships with these as standard.
Wholesale pricing
30-40% off retail across every service. Real margins you can mark up to client rates with healthy gross profit.
White-labeled reports
Every report and deliverable is shipped under your agency's branding. We never appear to your clients in any form.
Agency portal (coming soon)
Client-by-client order management, status dashboards, and aggregated reporting across your book.
Dedicated account manager
Above $5K/month resold volume, you get a named account manager and direct access to fulfillment leads.
Publisher rotation across customers
Reseller orders use a separate publisher pool so your clients do not land on the same hosts as our retail customers in the same window.
Replacement guarantee passthrough
All retail guarantees (12-month replacement, dofollow guarantees, etc.) flow through to your clients under your branding.
The details that decide the outcome
Real wholesale, not 5% off retail
30-40% wholesale across every service tier means real margin for you. Some reseller programs offer 10% off and call it wholesale; that is not enough margin to make the relationship worth managing.
Publisher rotation across customers
Reseller orders use a separate publisher pool so your clients do not land on the same five blogs as our retail customers. This matters more than people realize for client trust.
Application review, not blanket signup
We vet new resellers because the wholesale economics depend on legitimate agency volume. One-time pass-throughs and arbitrage shops degrade the program for real agencies - we screen them out.
How a campaign runs
- 01
Application
Quick application to qualify for the reseller program. We confirm you are a real agency, not a one-time pass-through or arbitrage shop.
- 02
Onboarding
Wholesale rate card, white-label asset templates, ordering workflow walkthrough, and intro to your account contact.
- 03
Ongoing fulfillment
Place orders via portal or email. Standard turnarounds match retail; priority lanes available on Pro and Plus tiers.
- 04
Quarterly review
Volume review, rate adjustments at higher tiers, and feedback loop on what to add to the catalog.
- 05
Annual rate negotiation
Volume tier review at the annual mark - sustained Plus-tier volume opens custom rate structures and SLA-backed turnarounds.
Pricing
Transparent packages. No retainers you can't exit, no mystery line items.
Standard reseller tier for agencies starting out.
- 30% wholesale discount across all services
- White-labeled reports
- Email-based ordering
- 12-month replacement guarantee passthrough
$3K+ monthly resold volume.
- 35% wholesale discount
- White-labeled reports & branded asset templates
- Agency portal access (when available)
- Priority fulfillment lane
- Monthly performance review
$10K+ monthly resold volume.
- Custom wholesale rates (40%+ discount)
- Dedicated account manager
- SLA-backed turnaround
- Custom reporting integrations
- Quarterly business review
White-label for Agencies - answered
All deliverables ship under your branding. We do not have direct contact with your clients, and we never sign reports or emails. You own the relationship entirely.
Standard Reseller tier: no minimum. Pro and Plus tiers require sustained monthly volume to maintain the rate; if you drop below the threshold for two consecutive months, the rate reverts to the next tier.
We provide you with a fulfillment FAQ and process documentation you can adapt as your own. For deep technical client questions, your account manager (Pro+ tier) joins as a 'team member' if you choose.
Yes - most agencies start with one or two services and expand. Wholesale discounts apply across the catalog regardless of mix.
We do not offer per-niche exclusivity, but our publisher rotation means your clients do not land on the same hosts as our retail or other-reseller customers in the same window. Functional non-overlap without contractual exclusivity.
Custom scopes are available on Plus tier. We will quote bespoke work; you mark up and resell as your own scope.
Yes - apply for the program, and we will share anonymized retail case studies and a sample report under your branding before you ship a paying client.
Application review typically takes 2-3 business days. Once approved, full onboarding (rate card, templates, first order) ships within five business days.
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