Digital PR & HARO
Source-driven outreach that lands your brand in major news outlets, trade publications, and journalist roundups. Real PR - quotes, expert commentary, original data - earning links from publications you cannot buy.
Digital PR is the only link-building channel that scales into tier-1 media. You cannot buy a Forbes link; you can only earn it. The earning happens through a combination of well-positioned source profiles, fast response on journalist requests, and - at the high end - original data the press cannot get anywhere else.
We run digital PR as a daily-cadence operation. Our team monitors HARO, Qwoted, the active journalist-request feeds, and direct relationships with reporters covering your space. When a request lands that matches your expertise, we draft a quote in your voice within hours, get your sign-off, and send it out - most pitches go live the same day the request was posted.
At the Premium tier we run quarterly data studies. A 200-respondent survey or a unique dataset from your product turns into a press kit, a release, and embargo coordination with reporters who actually cover your beat. That is how the tier-1 hits actually happen - not by spamming press releases, but by giving reporters a story they cannot tell without you.
From your brief to a live, indexed link
Anchors planned, authority compounding
Safe anchor distribution
Exact-match stays in safe bands - branded and partial carry the weight, so the campaign math holds at month six instead of tripping a filter.
- Branded38%
- Partial match15%
- Topical phrase9%
- Naked URL7%
- Exact match31%
Built to compound
Clean links don’t spike and fade - they accrue. A representative shape of organic authority across a 12-month engagement.
Relative organic authority · months 1-12
Is this the right fit?
We are deliberate about who we take on - it is how the quality bar holds.
- Founders or executives willing to be quoted publicly under their name
- SaaS and B2B brands with insight or data others do not have
- Companies launching new products or raising funding (peg media to events)
- Brands needing tier-1 social proof, not just SEO links
- Stealth-mode companies that cannot publicly attribute quotes
- Verticals that struggle to get press coverage (some adult, gambling, weapons)
- Founders without 30 minutes a week to review draft quotes
- Anyone expecting guaranteed Forbes coverage on a fixed timeline
See exactly what shipped
Every placement lands in a shared workspace with the host, DR, traffic, the anchor used, and indexing status - plus a 12-month replacement watch.
Digital PR is high-cadence - you see daily activity and weekly summaries.
- Daily list of journalist requests matched to your expertise
- Draft quotes for your review (typically 2-6 per day during active cycles)
- Coverage tracker with publication, headline, link, link type, and DR
- Monthly summary report - placements, brand-search lift, anchor distribution
- Quarterly study deliverable on Premium: full report, press kit, embargo plan
What's included
Every engagement ships with these as standard.
Daily journalist outreach
We pitch your founders and experts to journalists actively writing on your topic, via HARO, Qwoted, and direct relationships across the active-request feeds.
Original data & studies
Premium tier includes a quarterly data study or survey we pitch to media - the most reliable way to earn top-tier links and build a defensible PR moat.
Top-tier targets in scope
Forbes, TechCrunch, Business Insider, Inc., Fast Company, plus trade publications. Mentions on these sites carry brand weight beyond the link itself.
Quote crafting & approval
We draft quotes in your voice and get them approved before sending. You stay on-message; journalists get clean, citable copy.
Embargo coordination
On data releases, we coordinate embargoes with reporters so coverage lands as a coordinated wave rather than a single placement.
Coverage tracking & attribution
Every mention is tracked: publication, link type, DR, headline, referral traffic. You see the full inventory in your dashboard.
The details that decide the outcome
Speed matters more than volume
Most journalist requests have a 24-hour response window, with the best ones closing in six. We pre-draft frameworks for your common talking points so we can get a personalized quote out within an hour of a request landing.
Voice matching is everything
Generic quotes get ignored. We write in the voice of whoever you put forward - founder, head of growth, whoever owns the angle - and refine over the first 30 days until the cadence sounds like them, not us.
Original data is the unfair advantage
A 200-respondent survey or a unique dataset from your product is the only way to crack tier-1 publications consistently. We build the study, you supply the audience or the product data.
How a campaign runs
- 01
Profile setup
We set up source profiles, define expertise areas, and align on talking points and quotable angles. Founder voice samples captured for accurate drafting.
- 02
Daily monitoring
Our team monitors HARO, Qwoted, journalist requests, editorial calendars, and direct relationships for relevant opportunities.
- 03
Pitching
We craft quotes in your voice for each opportunity. You approve, we send. Most pitches go out within hours of a request being posted.
- 04
Coverage & links
Coverage lands on the publication. We track every mention, link type, headline, and resulting referral traffic.
- 05
Quarterly study (Premium)
Original survey or dataset turned into a full press kit. Embargo coordination, reporter outreach, and post-launch follow-ups.
Pricing
Transparent packages. No retainers you can't exit, no mystery line items.
HARO/source-driven outreach.
- Daily HARO/Qwoted monitoring
- Up to 30 pitches per month
- Quote drafting & approval
- Coverage tracking & monthly report
- Estimated 2-4 placements/month
Source outreach + proactive pitching.
- Source outreach + journalist relationship building
- Up to 60 pitches per month
- Quote drafting & approval
- Proactive story pitching
- Estimated 5-8 placements/month
Includes a quarterly data study.
- Everything in Growth
- Quarterly original data study or survey
- Custom media list & relationship outreach
- Embargo coordination on studies
- Estimated 8-12 placements/month + tier-1 hits
Digital PR & HARO - answered
No, and anyone who does is misleading you. Editorial coverage is earned, not bought. We can guarantee outreach volume, response rates, and placement counts based on historical performance - but not which specific outlets pick up which stories.
Most clients see a mix: 60-70% trade and niche publications, 20-30% mid-tier business media (Inc, Entrepreneur, Fast Company), and occasional tier-1 hits (Forbes, TechCrunch, Bloomberg). Premium tier with data studies skews the mix toward tier-1.
We cannot - major publications often use nofollow by editorial policy. The brand value of a Forbes mention is real even with nofollow, and Google in 2026 weighs nofollow links from authoritative sites. We track and report link types transparently.
Usually your founders, executives, or designated subject-matter experts. We work with whatever profiles you provide - but the more attributed expertise we can leverage (titles, books, prior media), the better our hit rate.
Founder time: roughly 30 minutes a week reviewing draft quotes during normal cycles, more around data study launches. We never publish anything attributed to you without explicit approval.
Surveys of your customer base or industry that surface a non-obvious finding. Original product-data studies (e.g., 'we analyzed 10M Slack messages and found...') if your product generates anonymizable data. We scope the study with you in month one.
Usually not - most PR agencies focus on owned media, news cycles, and brand reputation, not link-driven coverage. We coordinate scope explicitly in onboarding so neither team duplicates pitches.
Quote-based PR carries minimal risk because you control every word that gets published. The risk profile is closer to zero than a traditional press push where journalists synthesize independently.
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