SaaS Launch Packages
Coordinated launch support across the platforms that matter for SaaS visibility. Product Hunt prep, BetaList, AlternativeTo, G2/Capterra setup, alternative listing sites - full launch playbook executed for you.
A SaaS launch is a coordination problem more than a marketing problem. You have one shot at Product Hunt, two months of compounding traffic from BetaList and AlternativeTo, a long tail of category sites, and review platforms (G2, Capterra) that quietly become your most important asset by year two - all of which need different assets, different copy lengths, different submission cadences, and different rules.
Most founders show up with three days to launch and a desperate hope that their PH post takes off. We work with you in the four-week window that actually matters: pre-launch audit, asset prep, listing sequence, and a launch-day playbook with hourly checkpoints. The result is a launch that captures the long tail, not just the launch-day spike.
We do not sell guaranteed outcomes - anyone promising a Product Hunt #1 is selling you fake upvotes. We sell the strongest possible launch surface area: optimal scheduling, hunter introductions, prepared assets, every relevant listing live, review-collection systems running, and synchronous support on launch day.
From your brief to a live, indexed link
Anchors planned, authority compounding
Safe anchor distribution
Exact-match stays in safe bands - branded and partial carry the weight, so the campaign math holds at month six instead of tripping a filter.
- Branded43%
- Partial match17%
- Topical phrase13%
- Naked URL3%
- Exact match24%
Built to compound
Clean links don’t spike and fade - they accrue. A representative shape of organic authority across a 12-month engagement.
Relative organic authority · months 1-12
Is this the right fit?
We are deliberate about who we take on - it is how the quality bar holds.
- SaaS products 4+ weeks from a target launch date
- Founders who want a real launch, not just a Product Hunt post
- Established SaaS products doing a major v2 or rebrand re-launch
- B2B SaaS where G2/Capterra setup matters for buyer discovery
- Stealth-mode launches that cannot publicly announce yet
- Products less than two weeks from launch (we recommend rescheduling)
- Consumer apps where Product Hunt is irrelevant (gaming, dating, vertical consumer)
- Founders looking for fundamental product positioning consulting (we adapt; we do not strategize)
See exactly what shipped
Every placement lands in a shared workspace with the host, DR, traffic, the anchor used, and indexing status - plus a 12-month replacement watch.
Launch packages ship as a sequence of deliverables across the 4-week timeline.
- Pre-launch audit document - gaps, quick wins, asset list
- Launch-day playbook - hourly schedule with checklists and contingency plans
- Tagline, descriptions, and gallery assets prepared per platform
- Live listings on Product Hunt, BetaList, AlternativeTo, SaaSHub, and tier-appropriate sites
- G2 and Capterra profiles set up with review-collection system (Launch+ and Premium)
- Post-launch report - traffic, signups, review pickup, follow-up listings shipped
What's included
Every engagement ships with these as standard.
Launch platform coverage
Product Hunt, BetaList, AlternativeTo, SaaSHub, StackShare, alternative-to lists, niche communities - every platform that drives SaaS discovery in your category.
Product Hunt launch prep
Asset prep (gallery, video brief, taglines), hunter coordination if needed, launch-day playbook with hourly checklist and contingency plans.
G2 & Capterra setup
Profile setup with optimized copy, category selection, screenshot prep. Review-collection playbook included on Launch+ and Premium tiers.
Launch-day support
Synchronous Slack support on launch day for monitoring, response coordination, and tactical adjustments as performance unfolds.
Hunter coordination
Introductions to active hunters in your category. We do not sell upvotes or fake engagement; introductions are real and unpaid.
Long-tail listing campaign
30+ alternative listing sites and category-specific directories submitted in the post-launch window for compounding discovery.
The details that decide the outcome
Listing sequence matters more than listing count
Submitting to BetaList two days before Product Hunt vs two weeks before changes the result. We sequence launches so each platform's audience compounds rather than competes for attention.
Hunter introductions, not hunter purchases
We do not buy hunter accounts or coordinate fake upvote rings. We have introductions to active hunters in major categories - they are happy to hunt good products for free if the relationship is real.
Review collection is the asset
G2 and Capterra reviews compound for years. Premium and Launch+ tiers set up review collection systems (in-product prompts, post-purchase emails) that run for 60+ days post-launch.
How a campaign runs
- 01
Pre-launch audit
We audit your assets, positioning, and existing listings. Gaps and quick wins surface in week one.
- 02
Asset prep
Tagline, descriptions, gallery, and platform-specific assets prepared in parallel. Variants drafted for different platforms' tone and length requirements.
- 03
Submissions & launch
Listings submitted in coordinated sequence. Product Hunt scheduled with full launch-day support and hunter coordination.
- 04
Launch-day execution
Synchronous Slack support, hourly checkpoints, real-time response coordination on Product Hunt comments, and tactical adjustments.
- 05
Post-launch follow-up
Review collection, engagement on threads, follow-up listings for the long tail, and 30/60-day post-launch reports.
Pricing
Transparent packages. No retainers you can't exit, no mystery line items.
Cover the essentials.
- Product Hunt prep & launch-day playbook
- BetaList, AlternativeTo, SaaSHub submissions
- 10 niche / category-specific listings
- Launch-day Slack/email support
Comprehensive launch coverage.
- Everything in Launch
- G2 & Capterra setup
- 30+ alternative listing sites
- Hunter outreach for Product Hunt
- Synchronous launch-day support
- 60-day post-launch review collection playbook
White-glove SaaS launch.
- Everything in Launch+
- Custom hunter recruitment
- Press & influencer outreach
- Email sequence drafting for launch announcement
- 30-day post-launch link building boost
SaaS Launch Packages - answered
No - and anyone who does is selling fake upvotes. We can guarantee a strong asset set, optimal scheduling, hunter introductions, and tactical launch-day support. Outcome depends on the product, the day, and the competing launches.
Three to four weeks before target launch is ideal. Two weeks is workable. Less than that we would recommend rescheduling - a rushed launch is a wasted launch.
We optimize how it is positioned for each platform. We do not rewrite your fundamental product positioning - that is strategy work, not launch work.
We focus on processes you control (assets, listings, support). The launch-day result depends on your audience, product, and the day's competing launches. We never sell guaranteed outcomes.
Yes. Many of our clients use Launch packages for major v2s, rebrands, or re-positioning moments. The playbook adapts - Product Hunt allows re-launches under specific conditions.
Launch covers the essentials (PH, top 4 directories, launch-day playbook). Launch+ adds G2/Capterra setup, hunter outreach, and 60-day review collection - the things that compound past launch day. Most B2B SaaS clients pick Launch+.
Premium Launch includes light press outreach. For real coverage-driven launches, pair this with our Digital PR service running in the same window.
We coordinate but do not orchestrate HN/Reddit launches - they reward authenticity and punish coordinated promotion. We can advise on timing and positioning if you want to launch there organically.
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