Managed Outreach
A dedicated outreach team building links specifically for your site, using your brief, your targets, and your style. Custom strategy, monthly delivery, no template campaigns, no shared work pools.
Managed outreach is for sites that have outgrown one-off link buys. You have a target keyword set, a content footprint, an anchor profile that needs to evolve in a particular direction, and a budget that wants accountability - not a marketplace experience.
We allocate a named outreach lead and a small pod to your account. The same humans every month, building real publisher relationships, learning your voice, and accumulating context that a one-off vendor never has. Mixed link types - guest posts, niche edits, occasional digital PR - sequenced strategically based on where your link profile actually needs help.
The output is a real strategic deliverable, not a placement count. Monthly briefs review the prior cycle's anchor distribution, target-page coverage, and competitive movement. Adjustments are explicit and documented. By month three you have the kind of compounding link asset that does not exist when you are buying placements one at a time.
From your brief to a live, indexed link
Anchors planned, authority compounding
Safe anchor distribution
Exact-match stays in safe bands - branded and partial carry the weight, so the campaign math holds at month six instead of tripping a filter.
- Branded38%
- Partial match28%
- Topical phrase13%
- Naked URL8%
- Exact match13%
Built to compound
Clean links don’t spike and fade - they accrue. A representative shape of organic authority across a 12-month engagement.
Relative organic authority · months 1-12
Is this the right fit?
We are deliberate about who we take on - it is how the quality bar holds.
- Sites with $5K+/month committed link-building budget
- Marketing teams with internal SEO ownership and clear target pages
- Brands needing predictable monthly velocity, not one-off sprints
- Multi-domain or multi-region operations needing coordinated campaigns
- Buyers wanting to test link building one placement at a time
- Sites without on-page content for placements to actually point to
- Anyone unwilling to commit to a 3-month minimum engagement
- Founders looking for full-stack SEO consulting (we are link building specialists)
See exactly what shipped
Every placement lands in a shared workspace with the host, DR, traffic, the anchor used, and indexing status - plus a 12-month replacement watch.
Retainers ship as a continuous feed - daily activity, weekly progress updates, monthly strategic reviews.
- Kickoff strategy document - target pages, anchor calendar, publisher mix, KPI baseline
- Live outreach dashboard with prospect list, in-flight pitches, and forecast
- Weekly placement updates with URLs, anchors, and metrics
- Monthly strategic report - what shipped, anchor distribution audit, retro on adjustments
- Quarterly competitive review - your link velocity vs your three closest competitors
What's included
Every engagement ships with these as standard.
Dedicated outreach team
A named outreach lead and team allocated to your account. Same humans every month, building real publisher relationships and accumulating campaign context.
Custom strategy
Kickoff strategy doc - target pages, anchor distribution, link velocity, publisher mix - reviewed with you before any pitch goes out.
Mixed link types
Guest posts, niche edits, and digital PR mixed strategically based on where your profile needs help. No templated 10-guest-posts-a-month playbooks.
Live reporting dashboard
Real-time view of outreach status, in-flight pitches, placements live, and end-of-month forecast. No status-update meetings required.
Anchor distribution audits
Quarterly anchor audit and adjustment - we model your existing profile, niche-natural distribution, and competitive set, then keep campaign math on rails.
Competitive benchmarking
Quarterly review of your link velocity, anchor mix, and host quality versus your three closest SERP competitors. Adjustments documented and approved.
The details that decide the outcome
Mixed link types beat single-channel campaigns
Pure guest-post campaigns over-concentrate anchor patterns. Pure niche-edit campaigns lack new content. We mix to match your existing profile and the natural velocity of your competitive set.
We model your competitors, not just your site
Anchor decisions and velocity targets are calibrated against the link profiles of your top three SERP competitors - what is natural in your niche is what we aim for, not abstract best practices.
Caps and approval gates
Per-unit cost caps agreed in kickoff. Anything above the cap requires explicit approval. No one ships a $1,200 placement without you seeing the host first.
Same humans, every month
Account allocation is sticky. The lead who runs your kickoff is the lead writing your monthly report a year later. Continuity is the biggest predictor of campaign quality.
How a campaign runs
- 01
Strategy kickoff
60-90 minute strategy session. We deliver a written link plan in week one: targets, anchor distribution, velocity, publisher categories, KPI baseline.
- 02
Monthly briefs
Each month starts with a brief check-in: target pages for the month, any new priorities, anchor adjustments, and competitive context.
- 03
Outreach & placement
Daily outreach across publishers, niche edits, and PR opportunities. Weekly progress updates; placements ship throughout the month, not bunched at month-end.
- 04
Monthly report & retro
End-of-month report with all placements, metrics, anchor distribution audit, and a retro on what to adjust next cycle.
- 05
Quarterly strategy review
Full quarterly review - competitive benchmarking, anchor mix audit, target page rotation, and budget reallocation if needed.
Pricing
Transparent packages. No retainers you can't exit, no mystery line items.
Steady link velocity for established sites.
- Dedicated outreach lead
- 8-12 placements per month
- Mixed guest posts and niche edits
- Monthly strategy & reporting
- DR40+ minimum across all placements
Aggressive growth for ambitious sites.
- Dedicated 3-person outreach pod
- 20-30 placements per month
- Guest posts + niche edits + digital PR mix
- DR50+ average, custom anchor strategy
- Bi-weekly check-ins, weekly reporting
Multi-domain or multi-market campaigns.
- Multi-site / multi-region campaigns
- Custom team allocation
- Quarterly strategy reviews
- Custom reporting integrations
- Dedicated account director
Managed Outreach - answered
Three months. Link building does not show meaningful results below that, so a one-month engagement helps no one. After three months you can go month-to-month, scale up, or pause without penalty.
Yes. We agree on a maximum unit cost in the kickoff and stick to it. Placements above that threshold require explicit approval before commitment.
Most yes (SaaS, ecommerce, B2B services, edtech, fintech). For finance, gambling, CBD, adult, and weapons, we evaluate case-by-case based on local law and our publisher network's policies.
We model your existing anchor distribution and Google's natural distribution for your niche, then build to match - not exceed - natural patterns. Quarterly audits catch drift before it becomes a problem.
Underdelivery rolls forward. If you contracted for 12 placements and we ship 9, the next month delivers 15. We do not pocket the difference. If we are systematically failing to hit volume, we restructure the engagement.
Yes. Many retainer clients have existing publisher contacts they want us to leverage. We treat your relationships as a priority pool and avoid duplicating pitches there.
We operate alongside your in-house team - providing the prospect list, drafts, and reporting; you maintain editorial oversight on anything that touches your brand voice. Most clients have a 30-minute weekly sync with their lead.
We are link-building specialists, not full-stack SEO consultants. We will flag if a target page has a major on-page issue blocking the link from compounding, but full on-page optimization is not in scope.
Your competitor is already
the answer. Make it you.
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