Generative Engine Optimization
Structure your entities, content and authority so large language models understand, trust, and surface your brand when they generate an answer - not just when someone searches a keyword.
AEO is about the answer; GEO is about the model. Before an engine can cite you, it has to understand what you are, place you correctly in its map of your category, and decide you’re trustworthy enough to recommend. Generative Engine Optimization shapes those upstream signals.
That means treating your brand as an entity in a knowledge graph: consistent identity, clear relationships to the topics and competitors you should be associated with, and a web of corroboration dense enough that the model is confident pulling you into a generated response.
It’s the foundational layer. Done well, GEO is what makes AEO - and ordinary SEO - work harder, because the model already knows and trusts who you are.
How we optimize for the model
Upstream signals that decide whether you ever make the answer.
Entity definition
A canonical, consistent identity for your brand, products and people - names, descriptions and sameAs links the models can resolve without ambiguity.
Knowledge-graph presence
Wikidata, Crunchbase, industry databases and profiles so you exist as a node the engines already reference.
Topical association
Content and links that bind your brand to the exact topics and comparisons you want to be generated alongside.
Corroboration density
The more independent, credible sources say the same thing about you, the more confidently a model surfaces you. We build that density deliberately.
Machine-readable structure
Schema, clean architecture and llms-friendly content so models ingest you accurately, not approximately.
Model-aware measurement
We test how the engines describe and place your brand - and correct misconceptions before they harden.
How we make the model trust you
GEO shapes the upstream signals that decide whether you ever make the answer.
- 01
Audit perception
We ask the engines who you are and what you do, and surface the gaps, errors and missing associations in how they currently perceive your brand.
- 02
Define the entity
A canonical, consistent identity for your brand, products and people - names, descriptions and sameAs links the models can resolve without ambiguity.
- 03
Build presence & association
Knowledge-graph profiles, schema and content that wire your brand to the exact topics and comparisons you want to be generated alongside.
- 04
Corroborate & re-measure
Independent, credible sources saying the same thing about you - then we re-test how the models describe and recommend you, and keep tightening the signal.
How an engagement runs
- 01
Entity & perception audit
We ask the engines who you are and what you do, and find the gaps, errors and missing associations in how they perceive you.
- 02
Foundation build
Canonical entity data, knowledge-graph profiles and schema - the infrastructure that makes you legible to a model.
- 03
Association & authority
Content and citations that wire your brand to the right topics with enough corroboration to be trusted.
- 04
Re-measure
We re-test how the models describe and recommend you, and keep tightening the signal.
Generative Engine Optimization - answered
Most brands need both, and we usually start with GEO. If the model doesn’t understand or trust you (GEO), no amount of answer-structuring (AEO) will get you cited. GEO is the foundation; AEO is the conversion layer on top.
PR and citations are part of it - they build the corroboration models trust - but GEO also covers entity data, knowledge-graph presence, schema and architecture. PR alone doesn’t fix how a model understands you.
We run structured prompts across engines and log how each describes, categorizes and recommends your brand and competitors - then track that over time as the signals we build take hold.
Yes. Entity clarity, schema and authority are exactly what modern Google rewards, and Google’s AI Overviews use the same signals. GEO compounds across classic and AI search.
Your competitor is already
the answer. Make it you.
Get a free AI visibility audit - we’ll show you exactly where you appear across Google, ChatGPT, Gemini and Claude, and what it takes to win.