What it does
LocalBusiness schema is the structured-data type for businesses with a physical location and a local-search audience. It tells search engines your name, address, phone number (NAP), opening hours, geographic coordinates, and which subtype of business you are. The output qualifies your homepage or location page for enriched local-pack treatment in Google Search and Maps.
This generator supports 16 schema.org LocalBusiness subtypes — Restaurant, ProfessionalService, DentalClinic, AutoRepair, LegalService, RealEstateAgent, FitnessCenter, and many more. The subtype matters: Google adapts how it displays your business based on the type.
Why LocalBusiness schema matters
Local search is one of the few areas where structured data still delivers material ranking impact in 2026. Reasons:
- Local pack inclusion. Google's 3-pack results pull heavily from LocalBusiness-marked-up pages cross-referenced with Google Business Profile data.
- NAP consistency signals. Schema NAP that matches your GBP and your citation footprint is a primary trust signal for the local algorithm.
- Opening hours in SERPs. Google displays "Open · Closes 5 PM" directly in search results for businesses with marked-up hours.
- Voice search for local queries. "Plumber near me" or "coffee shop open now" queries increasingly pull from structured data, not just GBP.
- Knowledge panel triggering. Sufficient LocalBusiness markup paired with sameAs social profiles increases the chance Google generates a knowledge panel for branded queries.
How to use this generator
- Pick the right subtype. If your business is a restaurant, use Restaurant. A dental practice is DentalClinic. Use the most specific type that applies — it unlocks subtype-specific rich results.
- Fill name and address fields completely. NAP consistency is the foundation of local SEO. The exact format you use here should match your Google Business Profile character-for-character.
- Set opening hours. Mark Sunday (or any closed days) as Closed. Google displays these in real-time beside your search listing.
- Add geo coordinates if you have them. Not required but helps Google verify your location matches the address. You can grab lat/long from Google Maps by right-clicking your location.
- List social profiles in sameAs. Facebook, Instagram, Yelp, your Google Business Profile URL — every link strengthens your entity recognition.
- Copy the output into the <head> of your homepage. For multi-location businesses, use a separate schema block on each location page.
LocalBusiness schema best practices
- NAP must match GBP exactly. If your Google Business Profile has "Riverside Dental, P.C." but your schema has "Riverside Dental", Google may treat them as separate entities. Match character-for-character.
- Use the most specific subtype. Schema.org has a deep hierarchy under LocalBusiness — DentalClinic is more specific than MedicalBusiness which is more specific than LocalBusiness. More specific = better.
- Include image. Real photo of your storefront, exterior, or hero shot. Google's local results favor businesses with verifiable imagery.
- Geo coordinates help disambiguation. Especially in dense urban areas where multiple businesses share an address (suite numbers).
- Keep openingHoursSpecification accurate. Wrong hours are a documented frustration trigger that hurts local rankings indirectly via reduced click-throughs.
- Use sameAs aggressively. Every legitimate external profile of your business should be listed — Facebook, Instagram, Yelp, BBB, Chamber of Commerce, GBP URL, industry directories. This strengthens entity signals.
- One schema block per location. Multi-location businesses need a separate location page per location with its own LocalBusiness schema. Don't stack multiple locations in one schema.
- Update when info changes. Stale hours, wrong phone numbers, outdated addresses — all hurt. Treat schema as part of the content; update both together.
Frequently asked questions
Does LocalBusiness schema replace Google Business Profile?
No. They work together. GBP is your authoritative profile for Maps and the local pack; LocalBusiness schema reinforces those signals on your own website and helps Google connect your site to your GBP. You need both.
What's the difference between LocalBusiness and Organization schema?
Organization is for any organization (online-only, distributed, no physical location). LocalBusiness is the subtype for businesses with a physical location and local-customer audience. If you have a storefront, use LocalBusiness. If you're a remote-first SaaS, use Organization.
Should I use the most specific subtype available?
Yes. Schema.org LocalBusiness has a deep hierarchy — Restaurant, DentalClinic, AutoRepair, etc. Use the most specific subtype that fits. Google adapts the local rich result based on subtype, and more specific types unlock more specific features.
Do I need geo coordinates?
Helpful but optional. Google can geocode your address — but providing explicit lat/long disambiguates locations in dense areas (multiple suites in one building). Right-click your business in Google Maps to grab the exact coordinates.
How do I handle multiple locations?
One LocationPage per physical location, each with its own LocalBusiness schema. Don't stack multiple locations in one schema block — Google parses one entity per block. The home page can use Organization schema with hasLocation references to each location page.
Will this work for service-area businesses (no storefront)?
Yes. Use LocalBusiness without streetAddress, and add areaServed (the geographic region you serve) as a separate property. Examples: plumbers, electricians, mobile pet groomers. The 'serviceArea' modifier is the right pattern.
Will this tool log my data?
No. Everything runs in your browser. The fields you fill never leave your device — there is no server endpoint and nothing to log.